AUDIENCES AND INSTITUTIONS KEY CONCEPTS

In order to answer your case study question for each film, you will need to think about the key concept areas and their relevance/ impact on each stage the film has gone through:

Audiences and Institutions key concepts:

1. The film's target audience, both in the UK and globally (core and secondary markets, audience demographics, typical audience profile)
2. Patterns and trends of audience behaviour (audience tastes and habits in media consumption, pleasures, sharing, uses and gratifications)
3. How the film has been received, both globally and in the UK (box office and other data, reviews and opinions, debates/discussions around the film)
4. The issues raised in the targeting of UK national and local audiences by international or global institutions (specific needs of the UK market, cultural awareness, impact of global distribution)
5. The issues raised by the institutional ownership of each film (production company, production and marketing budgets, UK distributor, licensing deals)
6. The importance of cross media convergence and synergy (production technology, marketing campaign, the website, social networking, viral, cross platform distribution)
7. The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exhibition/exchange (3D, CGI/animation, blu-ray, home cinema, multi-channel TV, PVR, digital cinema projection, fast broadband)
8. The significance of proliferation in hardware and content for institutions and audiences (competition, changing digital landscapes, technological obsolescence, investment costs, piracy)
9. The importance of technological convergence for institutions and audiences (portability, convenience, levels of control and personalisation, non-linear experiences, interactivity/immersion, changing expectations, impact on traditional media insititutions, rise in short form content, piracy)